Tech Firm Aims to Improve Transparency and Efficiency of Products Amid Rising DemandHONG KONG—Six of the world’s biggest banks have joined forces to back a new network for selling structured products in Asia, as competition intensifies among firms running marketplaces for wealthy investors.

Contineo, a Hong Kong-based technology firm with the backing of a consortium consisting of Barclays, BNP Paribas, Goldman Sachs, HSBC, J.P. Morgan, Société Générale and data services company AG Delta, aims to provide increased transparency in the Asian structured-product market for private banks and their customers.

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